1940-50s was dominated by

• Inadequate food production
• Severe under- nutrition and malnutrition among children
• Low nutritional awareness

Today

• Several Nutritional Deficiencies under control
• Increased awareness among consumers
• Willingness to pay for healthy nutritious foods.

Still

• 50% population suffers from iron & Vitamin A Deficiency
• 53% of children under 5 years of age are malnutritioned

• Vitamin A
• Iron
• Iodine

These three constitute the most important Micronutrients.

Average intake of nutrients ( per cu / day)

Four key strategies solve micronutrient deficiencies :

• Dietary diversification
• Supplementation
• Food Fortification
• Nutrition Education

have been recommended

Food Fortification is the easiest and most economical way to fight hidden hunger.